First ever global marketing campaign for Formula 1, with 6 real super fans at the centre.

Formula 1 is boring, its just cars going round and round in circles, for people with wallets as large as their egos. In fact that's not quite correct, if look a little closer and you'll see 20 madmen, hurtling around tarmac at over 230mph, on the edge of death, in some of the most advanced machines on earth. So Buckle up.

Ad of the Day on the The Drum. Featured on Creative Review, The Daily Mail, Campaign, David Reviews, More About Advertising, Shots, The Stable, Marketing Week, this rather complementary article was written and a rabbit whole of nerdy automobile sites said nice things.

Directed by Chris Boyle.