Design and Art Direction. London

Mo Farah Tactical

Mo Farah was retiring from track races but not from road ones. We wanted to reflect this unstoppable attitude that seems to be found within all Londoners. Shit happens, they get back up and keep going. To commemorate this W+K worked with photographer Jamie Morgan to unveil a 40m wide OOH after Mo's final race. It faced onto London's Olympic Stadium.

Featured on It's Nice That

In collaboration with Jamie Morgan

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