Design and Art Direction. London

Nike Air Max Day

10 designers were each given a letter from the phrase 'Air Forever' and an iconic Air Max shoe. The task was to design the letter to reflect that specific shoe. I was given the letter 'F' and the Air Max '93. Plastic milk jugs inspired it's air sole. So I vacuum formed an F, filled it with milk and put a cap on it.

'Air Forever' posters were then used in conjunction with Air Max Day in Nike Town and pasted up around the local area.

Big thanks to for helping me build the Milk Jug letter.

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