Art direction of the front and inside, monthly covers for Wieden+Kennedy's Book of the Year 2015.

Working alongside the tremendously talented Dan Woodger we created a 'Land' that incorporated every client, showed off the work, championed the people, highlighted some of 2015's more notable moments and conveyed this year's theme: Optimism.

'Crop-ins' of the master illustration then made up the Monthly chapter covers, with individual characters and objects often being used to accompany articles.

It was distributed to friends of the agency, free of charge, on the most depressing day of the year, Blue Monday.