With the 2018/2019 season beginning, Wieden+Kennedy London have unveiled their new football kit.

In light of increasing competition for space on football kits this season, and because W+K love all their clients equally, theyÕve gone and included each and every one of their ClientÕs logos somewhere in the design.

Given the ephemeral nature of client and agency relationships, and largely thanks to the magic of Velcro, the kit can be updated in real time as new clients arrive and old ones depart, meaning it will never not be up to date.

So, if youÕd like your companies logo committed to cloth or just fancy a low level 5-a-side football match, donÕt hesitate in contacting Wieden+Kennedy London.

ÒLooks uncomfortableÓ Iain Tait 2018.